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Small Business Saturday
Small Business Saturday is a national shopping day that takes place the Saturday after Thanksgiving to encourage consumers to support local and small businesses. Launched by American Express in 2010, it aims to drive foot traffic, boost sales, and help communities thrive by focusing on neighborhood shops instead of large retailers who dominate Black Friday and Cyber Monday.
Key aspects of Small Business Saturday- When it happens: It occurs every year on the Saturday after Thanksgiving. In 2025, it will be on November 29.
- Purpose: The day's goal is to shift holiday shopping focus to small, local businesses, which are vital to local economies and communities.
- How businesses participate: Small businesses often offer special deals, promotions, and events to attract customers. They can also use marketing resources provided by American Express and the Small Business Administration (SBA) to promote their participation.
- How shoppers participate: Consumers can support local businesses by choosing to shop at neighborhood stores, restaurants, and service providers, both in-person and online.
- Economic impact: Shopping local on this day has a significant economic effect, as a higher percentage of money spent at local businesses stays in the community.
- Official recognition: The Small Business Administration became an official cosponsor in 2011, and the day is now part of a year-round "Shop Small" movement.
- Add a "Hot" Deal
- Update your Directory Page
- Submit a news article
- Submit an upcoming event
- Host a networking event (Third Thursday, 2nd Friday)
- Join a committee such as scholarship
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Rebecca Taylor Marketing & Finance
- November 11, 2025
- 860-604-1411
- Send Email
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